Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the email-download-link domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/gdpnetwork/public/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the health-check domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/gdpnetwork/public/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the salient domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/gdpnetwork/public/wp-includes/functions.php on line 6121
What is digital advertising? And how you can use it? – Page 2 – GDP Network Indonesia Skip to main content
What is digital advertising? And how you can use it?
Article

What is digital advertising? And how you can use it?

By August 7, 2020September 1st, 2021No Comments

History

1994, one of the first banner ads appeared on HotWired.com, and the advertising industry witnessed the emergence of digital advertising. The banner ad was 468*60 px in size and read “Have you ever clicked your mouse right HERE? YOU WILL.”

The ad was for AT&T’s virtual tour of seven of the world’s art museums. According to Joe McCambley, who worked on this ad, it received a whopping 44 percent CTR!

(Source: thefirstbannerad.com)

We had Google AdWords in 2000, Google AdSense in 2003 and Facebook ads in 2007. Circa 2007-2008, the digital advertising industry evolved by leaps and bounds. Control and measure for ads became possible for small- and medium-sized business owners.

In 2019, digital advertising is using programmatic to drive traffic to websites, generate leads, build brand awareness, establish thought leadership, build engaged communities and generate sales.

Pages: 1 2 3 4

Leave a Reply