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Welcome to GDP Network Marketing Technology 101 (#gdpn101) series, where we take a deep dive into the basic ideas, concepts, and tools of MarTech. Wherever you are in your digital marketing journey, this exploration of the basics or 101 will surely helps you do your job excellently.

This is the first instalment of GDPN 101 series, we look at the concept of digital advertising.

Digital advertising is a way of publishing marketing or promo materials and content to users through various digital channels. These mediums such as social media, programmatic, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences. Basically, any other program that can be accessed digitally. The majority of consumer’s time consumption is on the Internet, so digital advertising helps you take your business directly to where your audience is.

Traditional (non-digital) advertising widely followed the spray and pray approach. It sprayed out he masses, but the ROI was largely undeterminable. Digital advertising, today, is heavily data-driven and can give you minute details of your campaigns and outcomes. The availability of user data and rich targeting capabilities makes digital advertising an important tool for businesses to connect with their audience.

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